How to use CPET high-temperature-resistant food containers to crack the “last kilometre” problem in the catering industry?

Introduction

‘The lunch box melts and deforms in the microwave oven, the soup leaks all over the takeaway bag, and the customers give bad comments like a tidal wave ......’ This is the nightmare encountered by many catering brands in the “last kilometre” delivery. According to statistics, in 2023, 62% of the global takeaway packaging-related complaints are directly related to the lack of temperature resistance of lunch boxes (Source: Food Packaging Trends Report). How to make the lunch box withstand high temperature, resist bumps, and at the same time for the brand premium empowerment, Hi-Tray with CPET high temperature black technology to deliver a high score answer sheet.

First, the catering industry's ‘last mile’ of pain

Heating safety crisis

Traditional PP lunch box microwave heating over 100 ℃ that is the release of microplastics, there are food safety hazards;

A third-party testing organisation's report shows that 35% of takeaway lunch boxes are deformed after microwave heating, leading to a surge in consumer complaints.

Loss of brand value

The leakage of soup from low-quality lunch boxes directly reduces the user's perception of the quality of the meal (research shows that 87% of consumers believe that the quality of the packaging reflects the grade of the brand);

Homogenised white lunch boxes are difficult to convey brand visual identity during delivery.

Second, Hi-Tray CPET lunch box: the scientific way to break the game

1. Material revolution: defining high temperature resistance from molecular structure

Hi-Tray CPET (Crystallised Polyester) is a breakthrough achieved through the bi-directional stretching and crystallisation process, which results in a highly ordered arrangement of molecular chains:

Temperature resistance range -40 ℃ to 230 ℃, can be directly into the oven, steam cabinet;

Laboratory test: loaded with 200℃ hot oil static for 2 hours without deformation (with SGS test report screenshot).

2. Business value empirical evidence

Cost reduction: after a fast food chain switched to Hi-Tray CPET boxes, labour cost was saved by 18% because there was no need for additional portioning;

Premium: high translucent material + customised embossed LOGO increases the customer unit price of a light food brand by 12%.

3. Scenario-based solutions

Takeaway scenario: ultrasonic sealing technology passes 1.5m drop test with 0 leakage of soup (click to watch the test video);

Prepared dish scenario: after being frozen at -40℃ for 24 hours, the impact strength of the lunch box still reaches 15kJ/m² (3 times more than the national standard).

Low Temperature Display

High Temperature Resistance Demonstration

Customer Case: From Crisis to Turnaround

Case 1: Southeast Asian chain brand ‘SpiceBox’.

Pain point: The original lunch box was deformed after microwave heating, and the bad evaluation rate was as high as 15%;

Solution: Customised 230℃ temperature resistant CPET square lunch box + anti-scald groove design;

Result: 67% decrease in bad reviews and 40% increase in repurchase rate.

Case 2: Prepared food brand ‘Fresh Kitchen to Home’.

Pain point: 8% return rate due to rupture of lunch box during e-commerce transport;

Solution: Layered CPET box + anti-vibration honeycomb bottom bracket;

Achievement: Shake Shack's conversion rate soared from 3.2% to 7.5%.

Fourth, action guide: 3 steps to upgrade your packaging system

Self-testing tool: Scan the QR code below to get the Quick Test Guide for Temperature Resistance of Meal Boxes;

Free samples: submit the requirement form and send the CPET sample box suitable for your category within 48 hours;

Customised support: book an engineer appointment to get a packaging solution for hot chain distribution (with cost optimisation calculator).

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Act Now！！！